The New Products Management, 12th Edition eBook by C. Merle Crawford and C. Anthony Di Benedetto is a comprehensive guide to the development and management of innovative products. This eBook covers essential topics such as market analysis, product strategy, and innovation processes, making it a valuable resource for students, entrepreneurs, and professionals in product management.
ISBN: 9781260575088
Moreover, this edition includes updated case studies, contemporary market insights, and practical tools for managing the entire product lifecycle. For insights from the previous edition, check out New Products Management, 11th Edition.
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Once purchased, this eBook is available for instant download, ensuring immediate access to enhance your learning experience.
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