The Marketing Management 2nd Edition PDF eBook by Greg W. Marshall and Mark W. Johnston provides a comprehensive and strategic approach to modern marketing. This eBook explores key topics such as consumer behavior, market segmentation, branding, digital marketing, and strategic decision-making, making it an essential resource for students and professionals in marketing.
ISBN: 9780078028861
This edition includes updated case studies, practical applications, and innovative marketing strategies to help readers develop a strong foundation in marketing principles. For the latest updates in this series, check out Marketing Management, 3rd Edition.
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Once purchased, this eBook is available for instant download, ensuring immediate access to enhance your marketing expertise.
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