The International Business: The Challenges of Globalization, 9th Edition eBook by John J. Wild and Kenneth L. Wild is a comprehensive guide to understanding the complexities of global business. This eBook explores essential topics such as international trade, global marketing, and the impact of cultural and political environments on business operations.
ISBN: 978-0134729220
This edition features updated global case studies, in-depth analysis, and practical strategies for navigating the challenges of globalization. For further reading, check out International Business: Competing in the Global Marketplace, 12th Edition.
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